About Us

To some "42" or FOUR DEUCE is just a number, but for us it's everything. The number has been with me for years. When I played sports my number was "42" like my favorite sports figures growing up (Ronnie Lott Safety San Francisco 49ers and Jackie Robinson Brooklyn Dodgers). I looked up the meaning of the number as I got older because I would always see it every single day. The number "42" means it's time for you to do things that make you happy. The repetition of the number "42" in your life is a reminder that one should work on goals in life with a great amount of drive and determination. Discover your passions and use them to achieve success and prosperity in your life. I'm doing just that with the brand. I want people to see the "42" or FOUR DEUCE APPAREL and not only see great clothing but see it as a reminder to go out and pursue their passions and be great.

Our slogan is:

attitude of a CHAMPION, omnipotence of A GOD, look of an ICON.

Broken down :

attitude of a CHAMPION - means have the mindset to go out and win

omnipotence of A GOD  - means understand you can do anything

look of an ICON - means look god while your winning at doing what you want

 

FOUR DEUCE APPAREL encourages you to be an unapologetic rebel, make your own lane, go after greatness, learn from your failures, strive to win and look iconic doing it all.